Magazine display fixture



Dec. 29, 1953 E, BEAL 2,664,206

MAGAZINE DISPLAY FIXTURE Filed Aug. 22, 1950 2 snuzs smn 1 9 Lou/l9 E.Bea/ INVENTOR.

Dec. 29, 1953 BEAL MAGAZINE DISPLAY FIXTURE 2 sheets-sheet 2 Filed Aug.22. 1950 w 4 7 w 2 0 6 0 .5 4% 7w 2 a a 7 V x x a 1 I 1 1 m l i i Vt x 63 w 111? :2a 4 l I N VEN TOR.

B Y 8mm Patented Dec. 29, 1953 UNITED STATES ATENT OFFICE MAGAZINEDISPLAY FIXTURE Louis Beal, Detroit, Mich. Application August 22, 195i),ScrialNo. 180,739

2 Claims.

1 l The present invention relates to improvements in display fixturesand more particularly to the type of display fixture which is adapted tore-' ceive ma azines and the like for use in dru stores and the like.

' An obect of the present invention is to provide-an improved displayfixture for magazines that is readily adapted for varying in holdingcapacity and which is susceptible of variations in design by theprovision of simple means.

A further object of the present invention is to provide a magazinedisplay fixture wherein the magazines are concentrically disposed inarcuate channels whereby they will be normally supported by their owncurvature and wherein a major portion of their front cover is visible.

Still another object of the present invention resides in the provisionof an elevator means which is positionable in the channels of thedisplay fixture for supporting smaller magazines in raised positionwhendesired. e

Still further objects of the present invention are to provide such meanthat are simple in construction, readily assembled and disassembled, andeconomical of manufacture.

Various other objects and advantages will become apparent from thedetailed description to follow.

The best forms in which I have contemplated applying my invention areclearly illustrated in the accompanying drawings, wherein:

Figure 1 is a perspective view of the preferred embodiment of thedisplay fixture;

Figure 2 is an exploded view taken in vertical cross-section showing thepreferred embodiment comprised of the upper and lower sections;

Figure 3 is a bottom plan view of the structure of Figure 1;

Figure 4 is a vertical transverse sectional view taken substantiallyalong the plane of line 4-4 of Figure 1;

Figure 5 is a detailed perspective view of the elevator means employedin conjunction with the present invention;

Figure 6 is a detailed perspective view of the skirt means employed forenlarging the capacity of the display fixture; and,

Figure '7 is a top plan view of a modified form of the presentinvention.

Referring more particularly to the drawings, wherein like numeralsdesignate like parts throughout, the numeral ID designates generally thepreferred embodiment of the magazine display fixture while the numeralI2 designates generally the modified form of display fixture.

The preferred form of magazine displa fixture I0 is comprised of upperand lower sections I4 and I6 which are substantially similar inconstruction. The upper section I4 is comprised of a plurality ofconcentrically disposed and substantially circular walls I8, 20, 22 and24. Integrally formed with each of the bottom edges of the upstandingwalls [8 through 24, are the bottom walls 26, 28, 30 and 32 which arefixedly secured to intermediate portions of the next adjacent outerconcentric upstanding wall. Thus, each of the concentric walls isvertically displaced from the other concentric walls and providesmagazine receiving channels therebetween. The .upper section I4 isprovided with a top closure disk 34. Rigidifying means in the form ofbraces or ribs 36 are provided for holding the walls in their desiredrelationship. Each of the plurality of braces 36 is provided withstepped out-outs or notches 38 receiving each of the upstanding wallsand bottom walls.

The lower section I6 is comprised of a plurality of upstandingconcentric and substantially circular Walls 40, 42 and 44 with bottomwalls 46, 48 and 50. Braces 52, similar to the braces 36, are providedin the bottom sections also. The uppermost wall 44 is provided with aplurality of apertures 54 for a purpose to be hereinafter described.

As seen best in Figure 4, when it is desired to join the upper and lowersections I4 and is of the preferred embodiment, the braces 35 and 52 arealigned and the upper section I4 is positioned within the uppermost wall44 of the lower section 16. A plurality of screws 56 are positionedwithin the apertures 54 and engage the lowermost bottom wall 26 of theupper section [4. It should be noted that the screws 56 are notnecessary, in that the upper section l4 may be positioned within thelower section [6 and normally held therein by its own weight.

The skirt means designated generally by the numeral 58 is shown best inFigure 6. It comprises a substantially circular upstanding wall 60having a pair of substantially circular rings 62 and 64 secured to theinner surface thereof with spacing elements 66 maintaining the rings 52and 64 in spaced relation. Welding or other means may be employed forsecuring the rings, spacers and wall together. When it is desired toincrease the capacity of the fixture Ill, the skirt means 58 ispositioned about the lowermost wall 40 as seen best in Figure 4.

The apron means 68 is comprised of a substantially circular ring 10which has upstanding supporting bars 12 and H secured to its undersurface for support thereby. Figure 3 shows best the supportin bars 12and 14 as forming a pair of concentric octagonal supports.

If still further expansion of the capacity or the magazine displayfixture is desired, the apron means 58 is circumferentially disposedabout the outermost wall 60 of the skirt means 58, as shown in Figures 1and 4. The magazines may be laid flat on the upper surface of the ring10 for display.

Looking now at Figure 5, the elevating means 16 comprises a circularring 18 with a plurality of downwardly extending supporting spacers 80.It will readily be seen that when it is desired to maintain themagazines in a slightly raised position, should they be too small forthe channels already provided, the elevating means 16 may be positionedwithin the channels as shown in dotted lines in Figure 2 and in fulllines in Figure 4.

The modified embodiment shown in Figure 7 is similar in construction tothe preferred embodiment but differs in the following respects. Thepreferred embodiment l0 may be cut in two along a vertical plane and arectangular section may be positioned therebetween to result in themodified embodiment I2. Of course, the elevating means 16 and skirtmeans 58 would be modified accordingly for cooperation therewith.

From the foregoing description, taken in conjunction with the drawings,it is believed that a magazine display fixture has been provided whichwill accomplish all of the objects herein above set forth.

Having described the invention, what is claimed as new is:

1. In a display fixture, the combination of a plurality of circularunits disposed in vertically nested relation and each including acylindrical side wall and an outturned horizontal flange at the loweredge thereof, the flange of an upper unit being secured to anintermediate portion of the side wall of the next lower unit and anupper portion of the side wall of such lower unit projectin above theflange of the next upper unit and being spaced outwardly from the lowerportion of the side wall of the upper unit to atford a horizontalannular channel having said flange at the bottom thereof, and a seriesof radial and upwardly convergent ribs disposed within and secured tothe nested units, said ribs having outer longitudinal edge portionsprovided with notches constituting seats for the undersurfaces of saidflanges.

2. In a display fixture, the combination of a plurality of circularunits disposed in vertically nested relation and each including acylindrical side wall and an outturned horizontal flange at the loweredge thereof, the flange of an upper unit being secured to anintermediate portion of the side wall of the next lower unit, the upperportion of the side wall of such lower unit projectingabove the flangeof the next upper unit and being spaced outwardly from the lower portionof the side wall of the upper unit to afford a horizontally disposedannular channel having said flange at the bottom thereof.

LOUIS E. BEAL.

References Cited in the file of this patent UNITED STATES PATENTS NumberName Date D. 118,294 Trojan Dec. 26, 1939 1,745,164 Griffith Jan. 28,1930 1,903,936 Nunnery Apr. 18, 1933 2,067,051 Hall Jan. 5, 19372,443,320 Meyer et a1. June 15, 1948 FOREIGN PATENTS Number Country Date330,587 Great Britain June 10, 1930

